Optimizing for local visibility has
proven itself over global marketing when it comes to hitting a target
audience. You needn’t send your message to those for whom it has no
relevance. Local marketing hits customers who are within close
proximity to storefronts for faster turnarounds.
Localization is good
Search engines now give locallyoptimized businesses preferential treatment since it’s more
gratifying for customers looking for something in their vicinity.
This is the main reason why Google has adjusted (and continues to
adjust) their algorithm to heavily favor localization.
Simpler, more focused content
Creating relevant content for a
local audience is far simpler because it can be kept factual and
natural. No more jockeying for global optimization with semantic
indexing and keywords. Features can include news of local interest,
discussing events that may pique consumer interest, and the like.
Mobile mania
This is one area of opportunity that
has grown leaps and bounds with the constant improvement of mobile
technology. It’s an absolute must for your web design to be
responsive, so as not to discourage mobile, desktop, and tablet users
from browsing. This also allows instant customer feedback which could
further your ranking.
Quicker conversions
Shoppers are more inclined to
explore the world that’s close by, whether they search for it or
not. By optimizing your business presence with localized Arlington
SEO efforts, conversions are more likely to be faster. People are
turning off their RON (run of network) and switching on “my
location” instead.
No comments:
Post a Comment