Google is a serious business partner. It does not want to be cheated. The moment you decided to include SEO in your digital marketing program, you have to abide by the strict algorithms set by Google to avoid heavy penalties. Here are some mistakes that could get your website off the search results.
Wednesday, February 25, 2015
Monday, February 23, 2015
There are still small businesses that have yet to recognize the importance of a responsive website to a successful search engine optimization (SEO) strategy. Small business owners who engage in online marketing often make the mistake of entrusting it solely to the marketing or sales department, or any group of people within the company working for the same purpose. With more internet users nowadays, traditional marketing methods—even when done online—could cause your business to miss out on a lot of opportunities if you fail to build a website that can be used in all online platforms. Considering that creating a website involves technical aspects may be a factor in small businesses’ hesitation to build a truly engaging one. An article in Entrepreneur.com cites three reasons why small businesses should have well-designed and well-built websites: